Also see:

Dutch cycle promotion ads

Adverts which make cycling appealing without appearing at all "worthy":

A "Saddam Hussein" character dreams of the freedom of cycling from his cell.

Gangsters discussing how they arrived at the restaurant. The men in white cycled. The men in black came by car and laugh at the idea of cycling. The slogan: "Cyclists live longer"

Ad showing cycling as offering freedom from traffic jams. "Take the car... with the bike".

How about a video showing me making a bike basket, or racing.